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#2: Cerf woos Seuss (Ted Giesel & Bennett Cerf)
Episode OverviewThe start of the partnership between Dr. Seuss and publisher Random House. CEO Bennett Cerf wooed little known children’s author Theodor “Ted” Geisel....
#1: Promoting Mastering the Art of French Cooking (Julia Child & Judith Jones)
Judith Jones, long-time editor for Alfred A. Knopf, persuaded the publisher to take a chance on a French cookbook that no one knew they wanted. That book and TV made J...
